NARRATIVE
Links have been made between the lyrics and the visuals in terms of the narrative. Andrew Goodwin states music videos demonstrate genre characteristics and there is a relationship between both lyrics and music, and visuals. These are two of his six points he feels are needed to successfully evaluate a music video. (“Dancing in the distraction factory” Routledge 1992). The way in which we have created links between visuals and narrative shows we have conformed to his analysis, helping our video to be as professional as it can possibly be. During the narrative, the lead singer follows her during the day, and various shots in different scenes highlight this narrative. Once we had the narrative, we set about to shoot the video in a way which would please our record company, and sell our band successfully as an institution.
GENRE
The music genre which our band conformed to, is a hybrid of ‘indie’/’pop rock’. The clothes we wore and the scenery in which the video was shot reflects this, as we dressed to suit the genre of our band, and shot in places which gave a reflection of our band, such as woodland scenery, and the town centre to give us a modern upbeat image as well as relaxed and laidback. Once we had the initial idea for our video, we looked for other videos in today’s market which had a similar style or used similar effects and conventions of ours. We discovered three videos which done this, the first being ‘Bowling For Soup- Girl All The Bad Guys Want’. (2002) The inter-textual reference from this video refers to the superimposement of the band on television screens. Whilst the shot is in motion, the band appear to be performing on the television also. This effect we feel is a professional one and gives our video the ‘wow’ factor, in terms of the effects used. This effect again helps refelct against the genre of the song.