Music Video Evaluation
Damien Crosby
In what ways does your media product use, develop or challenge forms and conventions of real media products?
1.During the process of our project, we wanted to make sure we covered aspects of music videos similar to today’s industry. We started off by analyzing the lyrics to the song, and seeing how we could incorporate them into a narrative for our video. We came up with the idea that the lyrics were representing a girl who has broken up with her boyfriend, and is regretting letting him go. She cannot get him out of her head, and this is reflected in the video in the way that as she carries out a normal day, the boy is there with her as she subconsciously thinks about him. The links between music lyrics, visuals and narrative, is strongly based on Andrew Goodwins ‘How to analyze a music video’. In this book he talks of 6 major points which music videos use to successfully sell a music video as a media product. The way in which we have created links between visuals and narrative shows we have conformed to his analysis, helping our video to be as professional as it can possibly be. During the narrative, the lead singer follows her during the day, and various shots in different scenes highlight this narrative. Once we had the narrative, we set about to shoot the video in a way which would please our record company, and sell our band successfully as an institution. The clothes we wore and the scenery in which the video was shot reflects this, as we dressed to suit the genre of our band, and shot in places which gave a reflection of our band, such as woodland scenery, and the town centre to give us a modern upbeat image as well as relaxed and laidback. The music genre which our band conformed to, is a hybrid of ‘indie’/’pop rock’. Once we had the initial idea for our video, we looked for other videos in today’s market which had a similar style or used similar effects and conventions of ours. We discovered three videos which done this, the first being ‘Bowling For Soup- Girl All The Bad Guys Want’. (2002) The inter-textual reference from this video refers to the superimposement of the band on television screens. Whilst the shot is in motion, the band appear to be performing on the television also. This effect we feel is a professional one and gives our video the ‘wow’ factor, in terms of the effects used. And we have used this shot in our video when Jodi walks past a television shop, and the band are performing on the television. Another video which we found to be inter-textually referenced from ours is ‘Fountains of Wayne- Stacey’s Mom’(2003). This video refers to the way in which the girl in our narrative sees the superimposement of the band, by sitting down watching the television and the band appears on the TV. The third and last video we felt was similar to ours was ‘Wyclef Jean- Gone Till November’(1998). this reflects the idea of the singer following a girl during the video, and adding to the narrative. To successfully shoot the video to high standards we focused largely on camerawork, and how the camera was used to highlight the band as an image, to vary shots to show pace and keep the audience entertained, and to give a certain feel to our video. A pan shot of the band performing was a handheld shot and gives a natural feel to the shot, panning in sync with the music. Tracking shots were also used, as well as long shots combined with close ups and extreme long shots. The lighting we used during the project was mainly natural, only indoor shots used electrical lighting. We chose to use mainly natural light as the band give across a very natural rural image, and having a woodland scene as a previous album cover gave us the inspiration to follow this style when filming. Another way in which our product developed and used real media products was in the production of our DigiPak. Using the rule of thirds, We stuck again to a natural chilled style, and used a shot of the band in the woodlands as our image. The font is black and bold so stands out well to the buyer, and is laid on top of a masking tape effect. The masking tape effect we felt was a good one as it is a representation of the bands name. ‘I Was A Cub Scout.” It links to this in the way that masking tape gives the idea of school and the bands name also suggests a young image. Once our digipack was completed we focused on our magazine advert and how the conventions of these were followed globally across the media and advertising industry. We stuck to using the band in the image to sell them to the buyer, having the title of the product we were advertising, and combined these with institutional information such as using ‘I Tunes’ and ‘Amazon’, which are online sites and reflect today’s market in the download and online purchasing industry. Also general conventions such as barcodes, as well as a release date and band websites for information and to build popularity. We also have used a quote from a review by ‘NME’ magazine, and we have chosen NME as they interview and review similar bands with similar genres. To combine this with the review, a five star rating has been used to furthermore advertise our album as one you will need in your record collection.
How effective is the combination of your main product and ancillary texts?
As a combination the main product as ancillary texts worked well to produce a positive effect, as the magazine and digipak combine to really advertise and sell the bands image. The natural feel relates and helps put the band across s celebrities who are not affected by fame, and stay down to earth, unlike what some critics portray celebrities as power mad and fake. The name of the band ‘I Was A Cub Scout’ refers to young/childish memories and thoughts, so when the masking tape effect is used in our digpak and magazine, a schooltime feel was embedded into our texts to reflect the bands childish happy side. To combine this text and attitude with a natural laidback image, we went into a woodland area to take our photos for the texts. This puts the band across as those who are honest and real artists, and this is backed up by the fact that the songs are written by the band as well as the instruments being played. This we feel puts the audience in a state that they see the band as genuine and a change from the powerhungry, musicians whose voices are studio modified, do not know how to play instruments and are in the music industry for other reasons than to play, enjoy and love music.
What have you learnt from your audience feedback?
To gather our feedback we asked fellow members of the class what strengths and weaknesses our project had. As only the rough cut was completed, many said that a narrative was needed. However we had already planned to include a narrative, but it was yet to be shot. The use of more locations was mentioned, so we took this into account and went to a TV shop, a shopping centre, a bedroom, and a town scene as well as a car park. We feel the use of different locations was effectively used and we are glad the idea was mentioned. The result of us doing so gathered a lot more positive feedback and using feedback slips we saw that there was not much else needed to do, as we had covered many aspects already. We decided to add more camera shots, and show progression through the song between the band footage and the narrative. We are pleased with the feedback we received, as well as the feedback from our teacher. He said that our footage was good and the effects we were using were good, as well as the digipak and magazine being very professional. Without this feedback we would have been unable to see our project from a analytical perspective, and would have been unable to adjust it accordingly to ensure it was to the best of our ability.
How did you use new media technologies in the construction and research, planning and evaluation stages?
We used various media technologies for the research, planning, construction and evaluation of our final product. For our planning, we wanted to understand the bands views and who they were as people. To do this we decided to email I was a cub scout using Myspace. Unfortunately we were unable to receive a reply as the band sadly split up in late 2007. In our research stages, Youtube was a big influence as we were able to easily search videos and watch them online, to help us understand techniques and ways in which the video was shot. As well as this related videos gave us a number of videos which were either by the same band, or were of a similar genre and style. In terms of the construction stage, using the Macs we were able to use final cut express for all our editing work. Using this we were able to add effects and make sure our work was in sync and professional. For our digipak and magazine, we used photoshop to edit our imagery, select our fonts and use effects such as the masking tape to bring out the font on the image. Once the video was completed, myself and bobby participated in a ‘Band Interview’. During this interview, in a documentary style, we reflected on and answered these four questions. Jodi was the interviewer, as well as the one who filmed the footage. We took this footage and embedded images from our work onto it, as well as some shots form the video. This way as we were answering a question, the shot would play over our voices and give the viewer more understanding of what we set out to achieve.
Jodi Page's Music Video Evaluation
Music Video Evaluation – Jodi Page
In what ways does your media product use, develop or challenge forms and conventions of real media products?
In our music video we have linked the song lyrics to our video by using a narrative. Andrew Goodwin writing in ‘Dancing in the Distraction Factory’ (Routledge 1992) states that music videos demonstrate genre characteristics and that there is a relationship between lyrics and visuals, these are two of the six points Goodwin feels is needed to successfully analyse a music video.
The narrative is of a girl thinking of the singer due to their previous breakup. Her emotions are all over the place and during the video the singer appears in locations with her to represent her subconscious thought. Our music video typifies the way a record company would want their artist to be portrayed, by trying to create a realistic and down to earth performance. The genre of our video is indie rock so we tried to present this via costume design, equipment and overall mise-en-scene, such as the location of the car park roof. In our video we have used a wide variations of camera shots from close-ups to long shot, this helps towards making the video much more varied and reduces the chance of the audience loosing interest in the video. To help with this we have also used still shots and panning to create movement and a point of interest in our video. In part on the video we created the look of a security camera, this was to add realism to the fact the singer was following the girl everywhere.
At the planning stage of our video we focused on 3 real music videos for inspirations towards the creation of our own storyboard for our video. The first video was by ‘Wyclef Jean – gone till November (1998)’ this video showed one woman’s regret in life about a man, and this man shows up a lot during her days. This influenced our idea of having the singer as the girls’ subconscious thoughts. The other two videos that played a big role in our storyboard were ‘Bowling for Soup – girl all the bad guys want (2002)’ and ‘Fountain of Wayne – Stacey’s Mom (2003)’. In both these videos they have super imposed footage onto an object, in these cases a television screen, of the band playing. We have used this in our final videos in scenes such as when the girl is looking at a photo frame, and also as she is walking past a shop, she is unaware that the band is playing on the TV screen in the shop window.
In our digipack cover we have used such features of barcodes, record labels, websites, production team and overall images of the band, this ensures our digipack is original and realistic to the audience. In our magazine advert we have included release dates, rating and reviews to provide the audience with key information.
How effective is the combination of your main product and ancillary texts?
In combinations with our main products and ancillary texts we have located images of the band into both our digipack and magazine advert, we used the same image to emphasize the photo and allows the audience to automatically define that photo to the band itself. On both our ancillary texts we have used a white masking tape overlay as a background for our text. This relates to the genre of the music and also allows the band to have a characteristic in all their products that people with remember and resemble that masking tape effect with the band. This all comes down to trying to pin point areas where we can guarantee the audience will remember their band etc. the images of the band on both ancillary texts are of woodlands scenes with the two bands member in them, the woodland scenes represent the name of the band ‘I was a cub scout’ as cub scouts are portrayed to generally be around a camp fire and our in the open etc.
What have you learned from your audience feedback?
Overall our feedback for our rough cut was to add more narrative, this was because our rough cut was just the basic footage of the band playing on the car park roof. However we took the advice onboard and filmed different locations of narrative. Feedback from our final video showed the class felt the techniques of super imposing were used well in our video. And also in our ancillary texts the use of the masking tape trademark was well presented. Negative feedback included that the photograph in our magazine advert came across slightly stretched, however the good points override the negative with most of the class saying the use of information and the attention to detail were really effective.
How did you use new media technologies in the construction and research, planning and evaluation stages?
During the planning stage we tried to contact the band for inspiration via facebook and myspace, however due to the splitting up of their band we did not get a reply. However we found even just trying to contact the band gave us a much-needed insight into the bands life and their background. Youtube allowed us to view previous music videos the band had produced and also to watch live performances. The programmes we used to construct and edit our video were final cut, for the overall construction and editing of the video. We used Photoshop for the digipack and magazine advert. Throughout the editing process we tried to blog all our work and add screen grabs of our work to explain and demonstrate our progress. To film our spoken evaluation we chose to have Damien and Bobby creating the roles as the two-band member with me as the interviewer, asking them the vital questions. In all our filming we used a standard digital video camera, and then a stills camera for the ancillary texts images.
In what ways does your media product use, develop or challenge forms and conventions of real media products?
In our music video we have linked the song lyrics to our video by using a narrative. Andrew Goodwin writing in ‘Dancing in the Distraction Factory’ (Routledge 1992) states that music videos demonstrate genre characteristics and that there is a relationship between lyrics and visuals, these are two of the six points Goodwin feels is needed to successfully analyse a music video.
The narrative is of a girl thinking of the singer due to their previous breakup. Her emotions are all over the place and during the video the singer appears in locations with her to represent her subconscious thought. Our music video typifies the way a record company would want their artist to be portrayed, by trying to create a realistic and down to earth performance. The genre of our video is indie rock so we tried to present this via costume design, equipment and overall mise-en-scene, such as the location of the car park roof. In our video we have used a wide variations of camera shots from close-ups to long shot, this helps towards making the video much more varied and reduces the chance of the audience loosing interest in the video. To help with this we have also used still shots and panning to create movement and a point of interest in our video. In part on the video we created the look of a security camera, this was to add realism to the fact the singer was following the girl everywhere.
At the planning stage of our video we focused on 3 real music videos for inspirations towards the creation of our own storyboard for our video. The first video was by ‘Wyclef Jean – gone till November (1998)’ this video showed one woman’s regret in life about a man, and this man shows up a lot during her days. This influenced our idea of having the singer as the girls’ subconscious thoughts. The other two videos that played a big role in our storyboard were ‘Bowling for Soup – girl all the bad guys want (2002)’ and ‘Fountain of Wayne – Stacey’s Mom (2003)’. In both these videos they have super imposed footage onto an object, in these cases a television screen, of the band playing. We have used this in our final videos in scenes such as when the girl is looking at a photo frame, and also as she is walking past a shop, she is unaware that the band is playing on the TV screen in the shop window.
In our digipack cover we have used such features of barcodes, record labels, websites, production team and overall images of the band, this ensures our digipack is original and realistic to the audience. In our magazine advert we have included release dates, rating and reviews to provide the audience with key information.
How effective is the combination of your main product and ancillary texts?
In combinations with our main products and ancillary texts we have located images of the band into both our digipack and magazine advert, we used the same image to emphasize the photo and allows the audience to automatically define that photo to the band itself. On both our ancillary texts we have used a white masking tape overlay as a background for our text. This relates to the genre of the music and also allows the band to have a characteristic in all their products that people with remember and resemble that masking tape effect with the band. This all comes down to trying to pin point areas where we can guarantee the audience will remember their band etc. the images of the band on both ancillary texts are of woodlands scenes with the two bands member in them, the woodland scenes represent the name of the band ‘I was a cub scout’ as cub scouts are portrayed to generally be around a camp fire and our in the open etc.
What have you learned from your audience feedback?
Overall our feedback for our rough cut was to add more narrative, this was because our rough cut was just the basic footage of the band playing on the car park roof. However we took the advice onboard and filmed different locations of narrative. Feedback from our final video showed the class felt the techniques of super imposing were used well in our video. And also in our ancillary texts the use of the masking tape trademark was well presented. Negative feedback included that the photograph in our magazine advert came across slightly stretched, however the good points override the negative with most of the class saying the use of information and the attention to detail were really effective.
How did you use new media technologies in the construction and research, planning and evaluation stages?
During the planning stage we tried to contact the band for inspiration via facebook and myspace, however due to the splitting up of their band we did not get a reply. However we found even just trying to contact the band gave us a much-needed insight into the bands life and their background. Youtube allowed us to view previous music videos the band had produced and also to watch live performances. The programmes we used to construct and edit our video were final cut, for the overall construction and editing of the video. We used Photoshop for the digipack and magazine advert. Throughout the editing process we tried to blog all our work and add screen grabs of our work to explain and demonstrate our progress. To film our spoken evaluation we chose to have Damien and Bobby creating the roles as the two-band member with me as the interviewer, asking them the vital questions. In all our filming we used a standard digital video camera, and then a stills camera for the ancillary texts images.
Bobby Celentano's Music Video Evaluation
Music video evaluation
Bobby Celentano
IN WHICH WAYS DOES YOUR MUSIC PROUCT USE, DEVELOP OR CHANGE FORMS AND CONVENTIONS OF REAL MEDIA PRODUCTS?
1. Links have been made between the lyrics and the visuals in terms of the narrative. Andrew Goodwin states music videos demonstrate genre characteristics and there is a relationship between both lyrics and music, and visuals. These are two of his six points he feels are needed to successfully evaluate a music video. (“Dancing in the distraction factory” Routledge 1992). The ideas that the girl is regretting letting him go and now he doesn’t want her anymore, she can’t stop thinking about him. The overall idea was to represent him as in her subconscious, due to the fact she can’t stop thinking about him and this is why he shows up around her throughout the narrative. The music video helps to show the way in which a record company would want their artist to be represented by making them seem really down to earth, this is done using the outdoor scenery, trees, sky and also the images from the digi-pack and the magazine advert. The video represent the genre of indie/rock in the sense of clothing, as the artists are dressed in indie style clothing and also in the fact they play their own instruments puts across the rock style of the genre. We used a mixture of camera methods where we had the camera moving along with the character, for example the security camera style we used. Also still camera work was used in certain parts so as to see both the character and the artist move past the camera one after the other. In terms of mise-en-scene we used the private viewing room in the seven oaks store (with permission), a bedroom for the female character and also the roof top of a car park for the live performance. We got a few ideas from other music videos we had seen, which were not actually within our genre. Bowling for soup’s song “girl all the band guys want”(2002) gave us the idea of having the band on the T.V within the shop whilst the girl goes past, we did this by superimposing the footage onto secondary footage. Fountains of Wayne’s song “Stacy’s mom”(2003) gave us another idea, to actually have the girl watching the band on T.V whilst sat at home and this was also done by superimposing footage. The third idea came from Wyclef Jean’s song “Gone till November”(1998), this gave us the idea of having the artist follow the singer whilst singing but without her actually knowing. Our digi-pack is similar to other album covers as well as our magazine advert, as they both use the general conventions. For example the digi-pack used a barcode, production company logo, band as the main focus, names of songs, what’s on each of the cd’s/dvd’s and also band websites. The magazine advert used a release date, where the album will be available, an out of five rating, NME review, websites and also the picture of the band as the main focus to catch the viewers eye using the rule of thirds.
HOW EFFECTIVE IS THE COMBINATION OF YOUR MAIN PRODUCT AND ANCILLARY TEXTS?
2. As a combination the main product and ancillary texts were very effective, as the digi-pack and magazine advert really help to reflect the bands image. The idea of showing them as everyday people rather than hot shot celebs, and putting across to the audience that they are really down to earth, true artists. Also as the name of the band is ‘IWASACUBSCOUT’, it makes you think childish. Which brought us back to thoughts of school, and the idea of the writing was a result of this thought which helps to put across the bands childish side. Also the text used helps to show the genre of the band, due to the use of broken up styled text. To achieve the look, as a group we went out to take photos for our digi-pack where we included lots of woodland scenery, which we felt helped to put across how we are very natural and down to earth artists. It really just emphasised what we were trying to put across to the audience.
WHAT HAVE YOU LEARNED FROM YOUR AUDIENCE FEEDBACK?
3. From feedback we found that what many people enjoyed from our rough-cut was the live performance. It was said that we needed to add a narrative which we then did, and the use of more locations and shots which in turn we also did. The result of this was much more positive feedback and an overall better final product. From the feedback slips we received from other members of our class, we found that there wasn’t much we needed to change. We took on board any points people would want to see changed and it helped in terms of creating a successful final product. Its really about producing a product that appeals to the audience, and if we didn’t take into consideration their criticisms the product would not be a success.
HOW DID YOU USE NEW MEDIA TECHNOLOGIES IN THE CONSTRUCTION AND RESEARCH, PLANNING AND EVALUATION STAGES?
4. We used a number of media technologies in the construction, research, planning and evaluation of our final product. We used MySpace to try contact the band, which sadly failed due to them splitting up. YouTube was a big help in terms of us being able to view a number of the bands performances to add with our overall ideas. Final cut was used in the construction stage of the final product in terms of editing, and Photoshop was used to construct the digi-pack and magazine advert with the help of templates. Our work was all recorded on a digital camera which was then downloaded on to final cut on the Apple Mac computer, for the final editing stages. Once the music video was finished we moved on to creating the evaluation video, in which myself and Damien went back into our roles of ‘IWASACUBSCOUT’ to undergo an interview styled documentary answering these four questions. We shot the footage onto a digital camera then uploaded it onto final cut, after getting it in order we the took footage from our music video which we added so that we could show exactly what we were talking about to help give more understanding to the viewer.
Bobby Celentano
IN WHICH WAYS DOES YOUR MUSIC PROUCT USE, DEVELOP OR CHANGE FORMS AND CONVENTIONS OF REAL MEDIA PRODUCTS?
1. Links have been made between the lyrics and the visuals in terms of the narrative. Andrew Goodwin states music videos demonstrate genre characteristics and there is a relationship between both lyrics and music, and visuals. These are two of his six points he feels are needed to successfully evaluate a music video. (“Dancing in the distraction factory” Routledge 1992). The ideas that the girl is regretting letting him go and now he doesn’t want her anymore, she can’t stop thinking about him. The overall idea was to represent him as in her subconscious, due to the fact she can’t stop thinking about him and this is why he shows up around her throughout the narrative. The music video helps to show the way in which a record company would want their artist to be represented by making them seem really down to earth, this is done using the outdoor scenery, trees, sky and also the images from the digi-pack and the magazine advert. The video represent the genre of indie/rock in the sense of clothing, as the artists are dressed in indie style clothing and also in the fact they play their own instruments puts across the rock style of the genre. We used a mixture of camera methods where we had the camera moving along with the character, for example the security camera style we used. Also still camera work was used in certain parts so as to see both the character and the artist move past the camera one after the other. In terms of mise-en-scene we used the private viewing room in the seven oaks store (with permission), a bedroom for the female character and also the roof top of a car park for the live performance. We got a few ideas from other music videos we had seen, which were not actually within our genre. Bowling for soup’s song “girl all the band guys want”(2002) gave us the idea of having the band on the T.V within the shop whilst the girl goes past, we did this by superimposing the footage onto secondary footage. Fountains of Wayne’s song “Stacy’s mom”(2003) gave us another idea, to actually have the girl watching the band on T.V whilst sat at home and this was also done by superimposing footage. The third idea came from Wyclef Jean’s song “Gone till November”(1998), this gave us the idea of having the artist follow the singer whilst singing but without her actually knowing. Our digi-pack is similar to other album covers as well as our magazine advert, as they both use the general conventions. For example the digi-pack used a barcode, production company logo, band as the main focus, names of songs, what’s on each of the cd’s/dvd’s and also band websites. The magazine advert used a release date, where the album will be available, an out of five rating, NME review, websites and also the picture of the band as the main focus to catch the viewers eye using the rule of thirds.
HOW EFFECTIVE IS THE COMBINATION OF YOUR MAIN PRODUCT AND ANCILLARY TEXTS?
2. As a combination the main product and ancillary texts were very effective, as the digi-pack and magazine advert really help to reflect the bands image. The idea of showing them as everyday people rather than hot shot celebs, and putting across to the audience that they are really down to earth, true artists. Also as the name of the band is ‘IWASACUBSCOUT’, it makes you think childish. Which brought us back to thoughts of school, and the idea of the writing was a result of this thought which helps to put across the bands childish side. Also the text used helps to show the genre of the band, due to the use of broken up styled text. To achieve the look, as a group we went out to take photos for our digi-pack where we included lots of woodland scenery, which we felt helped to put across how we are very natural and down to earth artists. It really just emphasised what we were trying to put across to the audience.
WHAT HAVE YOU LEARNED FROM YOUR AUDIENCE FEEDBACK?
3. From feedback we found that what many people enjoyed from our rough-cut was the live performance. It was said that we needed to add a narrative which we then did, and the use of more locations and shots which in turn we also did. The result of this was much more positive feedback and an overall better final product. From the feedback slips we received from other members of our class, we found that there wasn’t much we needed to change. We took on board any points people would want to see changed and it helped in terms of creating a successful final product. Its really about producing a product that appeals to the audience, and if we didn’t take into consideration their criticisms the product would not be a success.
HOW DID YOU USE NEW MEDIA TECHNOLOGIES IN THE CONSTRUCTION AND RESEARCH, PLANNING AND EVALUATION STAGES?
4. We used a number of media technologies in the construction, research, planning and evaluation of our final product. We used MySpace to try contact the band, which sadly failed due to them splitting up. YouTube was a big help in terms of us being able to view a number of the bands performances to add with our overall ideas. Final cut was used in the construction stage of the final product in terms of editing, and Photoshop was used to construct the digi-pack and magazine advert with the help of templates. Our work was all recorded on a digital camera which was then downloaded on to final cut on the Apple Mac computer, for the final editing stages. Once the music video was finished we moved on to creating the evaluation video, in which myself and Damien went back into our roles of ‘IWASACUBSCOUT’ to undergo an interview styled documentary answering these four questions. We shot the footage onto a digital camera then uploaded it onto final cut, after getting it in order we the took footage from our music video which we added so that we could show exactly what we were talking about to help give more understanding to the viewer.
Monday 7 December 2009
Documentry
For our evaluation of our music video project, we filmed a band interview on location at the college. during this interview we were to answer questions related to the video, including important information such as inter-textual reference, locations and camera use combined with lighting, as well as how we sold ourselves using directions by the record company.
the questions we were asked were:
1. In what ways does your media product use, develop or challenge forms and conventions of real media products?
2. How effective is the combination of your main product and ancillary texts?
3. What have you learned from your audience feedback?
4. How did you use new media technologies in the construction and research, planning and evaluation stages?
Jodi was the interviewer, whilst Damien and Bobby were being interviewed, sticking to the role of us being the band members. we wanted the interview to highlight the band as fun, happy yet professional and dedicated musicians.
we covered the ways we developed and challenged media products by sticking to basic conventions of music videos, by highlighting ourselves as the band, and showing a narrative to our video related to the lyrics in the song. we also challenged forms of media products by what we wore in the video and how we acted to sell ourselves as an institution. when speaking of new technologies uses, final cut express and photoshop were mentioned as these were the main programmes used in our editing and creation of our video, magazine and digipack, as well as using youtube to research simular videos, google to search images of digipacks and blogger and myspace for research feedback and planning.
in terms of feedback we related to online feedback, such as looking on myspace etc and using the blog to full effect by going through our work step by step, and highlighting any changes or new ideas or challenges we came across during the process. we used class feedback during lessons to look at the strengths annd the weaknesses of our project, as well as feedback from the teacher.
finally we came onto our ancillary texts, such as our magazine advert and our digipack.
we said that our digipack was named after the song ' Save Your Wishes' and this gave us a foundation to build on. we said that it went to number 1 and because of this the album title would be recognised by the audience. we spoke about the fonts we used and the masking tape effect included on our digipack, as well as the live performance CD being the extra bonus which buyers recieved when purchasing our digipack. in terms of the magazine we spoke about the way in which we could advertise ourselves, give viewers a clear indication of where it was available to buy/download, and when it was available to do so.
we are currently working on the footage and editing it so we can produce a well edited and flowing interview, which is professional and covers the topics mentioned. will be uploaded when finished, and then evaluated for feedback.
the questions we were asked were:
1. In what ways does your media product use, develop or challenge forms and conventions of real media products?
2. How effective is the combination of your main product and ancillary texts?
3. What have you learned from your audience feedback?
4. How did you use new media technologies in the construction and research, planning and evaluation stages?
Jodi was the interviewer, whilst Damien and Bobby were being interviewed, sticking to the role of us being the band members. we wanted the interview to highlight the band as fun, happy yet professional and dedicated musicians.
we covered the ways we developed and challenged media products by sticking to basic conventions of music videos, by highlighting ourselves as the band, and showing a narrative to our video related to the lyrics in the song. we also challenged forms of media products by what we wore in the video and how we acted to sell ourselves as an institution. when speaking of new technologies uses, final cut express and photoshop were mentioned as these were the main programmes used in our editing and creation of our video, magazine and digipack, as well as using youtube to research simular videos, google to search images of digipacks and blogger and myspace for research feedback and planning.
in terms of feedback we related to online feedback, such as looking on myspace etc and using the blog to full effect by going through our work step by step, and highlighting any changes or new ideas or challenges we came across during the process. we used class feedback during lessons to look at the strengths annd the weaknesses of our project, as well as feedback from the teacher.
finally we came onto our ancillary texts, such as our magazine advert and our digipack.
we said that our digipack was named after the song ' Save Your Wishes' and this gave us a foundation to build on. we said that it went to number 1 and because of this the album title would be recognised by the audience. we spoke about the fonts we used and the masking tape effect included on our digipack, as well as the live performance CD being the extra bonus which buyers recieved when purchasing our digipack. in terms of the magazine we spoke about the way in which we could advertise ourselves, give viewers a clear indication of where it was available to buy/download, and when it was available to do so.
we are currently working on the footage and editing it so we can produce a well edited and flowing interview, which is professional and covers the topics mentioned. will be uploaded when finished, and then evaluated for feedback.