digipack inside idea

final magazine advert

final digipack cover

magazine production

we have used our masking tape effect and taken it to the magazine advert. this advert will be released close to the release of the album, so the reader will be able to see the advert, see the cd in store and remember the advert, hopefully prompting them to purchase it. the title is big and bold , with the album title and what is in the digipack (deluxe edition cd, dvd and downloadable content)

the image is then the main point, in the top half and middle of the advert. it shows damien and bobby standing in the woods. towards the lower right hand corner is the release date. this gives the reader a clear indication of when the album is available for purchase. after this we have a review by NME magazine. we chose them to be our reviewers as we feel the music they review is of a simular style to the band, unlike kerrrang for example who are known for reviewing metal and hard rock music.

we then have the websites and programmes which are available for download, i tunes and amazon.com.

we then have our record company, sony music, followed by the official website and myspace.

we feel we have covered all aspects of our magazine which will visually please the reader, praise the album with a good review, a release date, website information and where it can be purchased. we shall be taking a screen shot of the advert before finishing.

Magazine Ideas

For a Magazine advert to be successful, we need to include modern connotations of what sells an advertisement to the reader. we want to make sure the image reflects the band in a way which makes them look appealing, casual and so we have chosen the image to be one which has a direct gaze at the camera. we want to have the title of the band at the top of the page, and a well known companys review advertised on the advert, to further enhance sales. having this will be good as a 5 star rating for an album tends to sway those who are unsure to buy the product to purchase it. we want to appeal to the reader, so putting a few lines of text which give background info of the band or something which will catch the eye. we hope to follow the rule of thirds whilst making this advert so the visual hierarchy is visible and certain areas of the advert will draw the readers attention. some people who read magazines tend not to read adverts, or the advertisement is too small. our idea is to have a full page for placement of the advert, making it stand out when the reader sees it.

Screen Shot Of DigiPack

we have used a masking tape effect to place underneath our text and for the album title, the band title and all our text. this is a neutral colour between the green and brown backgrounds and the black text. we feel it really brings out the text and is clearly visible to the buyer. we have followed connotations of what a digipack should have and have used sound companies such as dolby, dvd specialists (blu-ray) by sony, and we are going to have our record company as sony records, this will help to endorse the album as is a major label, and is also the company who introduced blu-ray. the 3 images have been edited to adjust the lighting, and so it does not stand out too much or is so light that images arent easily recognizable.

here is a screen shot

Evaluation

after looking at the images we took, we decided as a group which ones would be suitable for certain areas of our digipack, and which would be a good image for placement in a magazine as an advertisement. we decided on these

Album Cover



Back Of Cd/ Tracklist/Barcode/BluRay/Production Company/Music Company






Artist/Production/Team Credits/Website(s)



Magazine Advert

Digipack/Mag Pics

Digipack/Mag Pics

Digipack/Mag Pics

Digipack/Mag Pics

Pictures For Digipack And Magazine Advert

We decided that as the bands name is I Was A Cub Scout we thought it would be good to incorporate the 'Cub Scout' in the band, by shooting in the woodlands. this is a simular theme to a previous album cover and therefore more recognizable by fans. jodi was the photographer as damien and bobby stood in different stances and poses. we wanted to have damien and bobby standing left and right, and staring up in the middle, towards what would go on to be our band name. here are the images which we took.

digipack

this is an idea of what a digipack looks like. generally it has 3 or more sleeves in which cd's are placed. the album will be in, as well as a track list and a DVD as part of the bonus pack, which give the buyer more for their money.

Digipack Planning

we want to incorporate the song we have shot the video for and so we shall name the album after the song, ' Save Your Wishes'


some general ideas that we had for an image based on the band and the album title were to use a simular concept with a forest scene. this relates to the band name as cub scouts are renowned for camping out in the forest. with regards to the album title, when someone 'makes a wish', it is stereotypical to look to the skys, asking for a higher power to grant it. we want to have the band looking up towards the sky, as if they were making a wish.

based on the position of the band and there gaze, we will place the band logo where there eyes are staring towards. we want to have one member sitting down and one member standing up, to make the pose look natural and not choreographed. a relaxed stance from the band gives a welcoming feel to the image. the way in which the photo is taken for our cover will follow the rule of thirds, and add to visual hierarchy. we aim to have a colour theme of text and imagery to be simular to the image, and the clothes the band wear will be incorporated with the theme also.

Digipack Research

Wikipedia Definition:

Digipaks typically consist of a gatefold (book-style) paperboard or card stock outer binding, with one or more plastic trays capable of holding a CD or DVD attached to the inside. Since Digipaks were among the first alternatives to jewel cases to be used by major record companies, and because there is no other common name for Digipak-style packaging made by other companies, the term digipak or Digi-Pak is often used generically, even when the media holder is a hub or "Soft Spot"rather than a full plastic tray.



looking at google images and searching for other digipacks on todays market, we found some examples that we liked, and some that not nessecarily we liked the idea of, but were succesful digipacks and got good reviews. this way we can pick up ideas which work in terms of producing a good digipack.



This album cover is good because it incorporates a natural feel, a relaxed feel, and is a shot of a simular surrounding in which we want to photograph our band.
the rule of thirds is followed here and we want to stick to that outlay of our cover.


Another example is the album Noble Beast by Andrew Bird.
the cover is simple yet stands out and is relaxed and visually pleasing on the eyes. it is another woodland forest type image and although there are no band members or band logos we feel it is original yet hardhitting, and hopeuflly we can transfer some of that into our cover.

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GROUP 53 FINISHED MUSIC VIDEO

Q3-53 MUSIC VIDEO 2009 from SATMEDIASTUDIES on Vimeo.

shots from final cut (5)

this shot is also in seven oaks sound and vision, but we have made it seem as if it is jodis house. it shows the band on a big projecter screen, and shows the band performing. this is a good shot as it then cuts to jodi sitting down with a tv remote in her hand, then quickly again to the screen.

shots from final cut (4)

this shot is on location in cambridge, at sevenoaks sound and vision, burleigh street. we have again used the superimposement of the band onto a tv screen, and again jodi who plays the girl in love is completely unawares. soon after this tracking shot, damien emerges from the shop and walks behind her, singing to her.

shots from final cut (3)

this is a low angle shot, also on location in Cambridge. it shows bobby and damien from a different angle, and we have used this angled shot to give the audience a feel as if they were there, and the band are performing live. lots of live shows or videos which include live footage have these angles, or ones similar. it shows the band higher up, giving them a sense of power and status. the audience are lower down, looking up to the band whom they have come to see and enjoy seeing. this shot gives the video this element and highlights the importance of the band.

shots from final cut (2)

this shot is shortly after our opening clip. it is damien and bobby singing on location in cambridge. we have used medium shots, close ups and extreme close ups as well as one or two long shots. the transition between these shots we have given a 'push slide' effect. this gives the shot a clear transition and adds variety to the footage.

shots from final cut

This shot is at the start of the video. the clip shows jodi awakening as light shines into the room, she checks her phone then reaches for the photo frame. the fact she has done this after checking her phone, means something to do with the band ie a text or a photo. this is where we have superimposed band footage to bring the photo frame to life, as the band starts to sing the transition is made from this footage to the band footage as they start to sing. we feel this is a good opening shot as it includes narrative and band footage, and a good technique.

Screen shots from editing of final footage

we want to be able to show that we are striving to make our video as good as it possibly can be. we have taken the grafton centre footage and used it with a 'CCTV' style edit. the shot uses a lighter tone of colours and is close to black and white, a stereotypical colour scheme used for cctv footage. this adds an element to the video that the viewer is seeing where the girl goes at all times, just as the singer is there also. this is a good effect to use as we can edit the shot to make it blurry and out of focus, with a shake in the shot. this connotes footage from a live feed, which is the reason for the effect. here is a screen shot from final cut of our edited footage.

Evaluation of Editing second filming.

we are happy in most ways with our second filming. lots of shots were achieved that we can use, but unfortunately not a lot of the footage can be synced with the lyrics as Damien sung the same lyric in each shot. due to this we are now currently editing the footage to make it hard to see what he is singing, which will not only give effect to the video but also make up for the fact that he is not singing the lyrics at that given part of the song. we are editing our transitions between band and narrative, and we are pleased with the way our super-imposement of the band footage has been placed in the narrative. the footage of damien follwing jodi through a town shopping centre is currently being edited to give a CCTV effect, which will work well with the high angle we filmed it from. We are using the footage from jodi walking past the tv shop to add another superimposement of band footage onto the clip. as jodi walks past the screen, the image fades with her walking past it and once she passes it, the footage comes back on to the tv. we feel we are close to completing our editing process and our video shall be completed sometime in the near future. a bit more editing is needed and more blog posts are required to fully explain our processes decision making and group work. these shall follow sometime over the weekend.

adding footage

Looking back at the class feedback we decided on adding more locations as discussed in previous blog posts, along with the idea of adding our story line. We superimposed the earlier footage of us as a band within the music video to keep with the theme of the band being in her mind, we do this by first appearing in the picture frame in the female characters bedroom at the start of the day and carry it on to the electronics shop where we also appear on the television as she walks by and on the television she watches later on in the scene. The idea of this is the fact she is trying to get away from the idea of being with this guy but subconsciously she cant get him out of her mind, this is why he appears coming out of the electronics shop once she walks by, popping up behind her whilst shes watching t.v and also behind her as she is walking through town. Even though it looks as though he is stalking her, that was not the idea. Its more the idea that no matter how hard she tries, thoughts of him will always be in her mind.

Feedback On Second Filming Session

Unfortunately for us when we arrived at hughes electrical on burleigh street to film our narrative for the video, we were told that we were unable to do any filming from inside the shop and that it was against company policy. luckily for us , Sevenoaks Sound And Vision(also on burleigh street) were happy to oblige and we got lots of close ups and shots which we will embed parts of our previous footage onto the projecter screen which we filmed, and the televisions in the shop window. here is an image of the shop we filmed in.

After filming here, we moved into the grafton centre to do some more filming of narrative. sticking to the theme of the singer being close to the girl with out her knowing, we thought it would good to catch her walking through a shopping centre whilst the singer is right behind her, singing to her. we were able to film this from a high angle which captures both characters nicely. these shots will be played during the verses to give the chorus a focus on the band. the footage was past a shop called republic. this is a high street chain which sells various brands and fashions which our target audience would watch. here is an image of the shop, which we walked past during our filming.

finally from town we all went to damiens house to film some more narrative. the starting clip of the video we planned to have jodi awakening and checking her phone, and then moving to a photo frame. we have captured this effectively and during editing we plan to emboss the band clip into the frame, following our idea of having images coming to life. we got long shots, medium shots, close ups and extreme close ups during this session, and we are all very pleased with what we captured.

We have decided as a group to stay in college on tuesday to edit the filming, and sync it with the track. we feel doing so will give us a lot of valuble time to make sure our editing and transitions, combined with variation of shots and band narrative crossovers are as professional as music videos we see today.

thank you to seven oaks and the grafton centre for allowing us to film.

More Locations

We have been looking at various locations around Cambridge in which to film for the narrative part of the video, which we will combine with band footage to make a good music video. we have chosen Hughes Electrical on burleigh street, and we shall use this store in the way that when jodi walks past the lead singer will emerge from the shop, and on the TV's the band will be performing, using footage from our filming and merging it onto the tv screens.

here is an image of shop we shall be using.



as well as a television shop, we will incorporate the fast paced hustle and bustle of the city centre, showing jodi walking through grand arcade whilst the lead singer is on the higher floor, she will be unawares of his presence following the theme of him being where she is at all times but with her totally oblivious to the fact that the person she is wanting and needed so much has always been right there with her. here is a shot of the place which we shall film in.

Feedback from class with regards to rough cut

Most Said Strength- Good Lip Syncing and Editing. as well as a charasmatic performance.

Areas for improvement-add more variety of shots and small change in lip sync in a couple of lines of song.

What Could we change?-add a storyline , more locations and close ups

still to do- more shot variety, change the time of filming- add night time footage, progression through song.

as this is our rough cut we understand there are things to be done. we are however pleased with the comments we have recieved as we have already planned for our final footage to add more locations and more shots. the only thing we can tune up is the lip syncing and switch up the variety. jodi will be added to the footage and this will give us a narrative, thus resulting in more camera shots, different use of locations around cambridge and strengthen our video in a more professional manner. thanks to jodi for editing and the class for the feedback.